Mobilee® gana el Premio Empresa y Deporte a la Innovación de INDESCAT por el primer ingrediente para preservar la salud articular
El jurado ha valorado especialmente el desarrollo de este nuevo alimento funcional y su aplicación a una bebida láctea para deportistas Mobilee® es un extracto natural que contiene ácido hialurónico, colágeno y polisacáridos Es el primer ingrediente saludable que mejora la función mecánica y muscular de la articulación y reduce el dolor en personas con molestias en las articulaciones
Bioiberica has won the Enterprise and Sport Award for innovation awarded by INDESCAT, the Catalan sports industry cluster, for developing the healthy ingredient Mobilee™ and its addition to a milk drink that helps protect the health of a sportsperson’s joints. The new product was released for sale last September by Central Lechera Asturiana and Sport Life, two of the leading firms in the field of sports-related nutrition and healthcare.
The jury for this second edition of the awards particularly appreciated the creation of a new type of product and the accompanying joint-marketing agreement between these companies. “Developing this new ingredient has taken us more than eight years. The entire Bioiberica team feels honored by this award, which recognizes that our firm focus on innovation”, declared Daniel Martínez, R&D director at Bioiberica’s Human Health area, shortly after collecting their award.
Mobilee™ is a natural product containing hyaluronic acid (a natural component in joints that plays a lubricating and protecting role, thus enhancing mobility), collagen and other polysaccharides. Bioiberica has carried out four randomized, double blind, placebo controlled nutritional intervention trials that concluded that the daily consumption of this ingredient improves the mechanical and muscular function of joints and reduces pain in people suffering from joint pain. «We immediately realized that one of the groups of people that could benefit most from taking this products are sportspersons, for it is calculated that more than a third of them suffer from joint pain,” affirmed Martínez.
The other award winner was the Johan Cruyff Institute, for their “Salud” Project, carried out by the Universitat Autónoma de Barcelona, the Hospital Clínic and the Club Natació Atlètic Barceloneta, all coordinated by the Fluidra firm. The awards ceremony was held at the Olympic and Sports Museum of Barcelona and was attended by more than 120 attendees coming from the institutional, business and sporting areas.